GSQT – Nowadays, marketing is holding one of the most in-demand jobs in the world market. Facing the competitive pressure, young marketers must simultaneously improve technique and language skill to prove their growing potential in this field. So, how can we learn English for marketing?

Hundred years ago, marketing activities began when trading appeared and people started to use language to promote their products. However, it was until recent decades that marketing became a well-organized system.

When a business man comes up with ideas about products or services, market research will be conducted to see if people like the product, service or what make they buy it instead of rival products. There are a lot of questions to ask in order to find out if a new product is viable.

Next, the company is going to hold pre-launch events, promotions to catch attention. Finally, branding activities need to be implemented to establish brand reliability and brand love which are important to introduce following products easier.

Those activities mentioned above reflect the three vital elements to succeed in doing marketing: Understanding – Implementing – Communicating. Communication plays an important role from doing researches on customers, organizing events to delivering messages to customers by advertising. These activities require outstanding language skill, especially learn English for marketing to transmit accurate, proper and attractive messages.

Thus, learn English for marketing is essential to build a professional personal image. Beside studying from materials, it is important to be curious and to keep yourself updated with news and information by reading marketing websites, campaign reports and so on. After that, when book’s knowledge combined with realistic experience, you will feel that you are ready to involve in the colorful marketing industry.

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