GSQT – In the modern days of technology, advertising is no longer limited to televisions, they can be viral videos on YouTube or professional campaigns from international brands that implicates the high demand to learn English for advertising.

Advertising have always been known as a world of challenges and interesting surprises. What businesses look for in new applicants are not only their desire to learn, hardworking but what above all of that – creativity.

Don’t make the mistake of thinking that there are no jargons in advertising. It is mostly about creativity, but it is still a business where the “artists” sell their creativity. And the customers, markets, plans, reports… remain. Being a newcomer to this, you may have known about branding, copy-writing, billboard… but how about brand development index (BDI), cost per point (CPP) or integrated marketing communications (IMC)? These will make you spend quite some time to do research and studies.

One thing about advertising is that it is part of marketing, this cannot be changed to learn English for advertising. Therefore, the vocabulary of advertising is most likely found in marketing books. Moreover, the compelling stories about the industry as well as the milestones ever since advertising was just posters to the days of digital advertising are revealed in the bedside books of advertisers like Father of Marketing (Philip Kotler), Master of Advertising (David Ogilvy) and other famous names like Jack Trout or Dave Trott. However, you shouldn’t only focus on the books and miss the fact that the world changes everyday. Keep yourself update the news in the industry and catch up with the new trends through the records, reports.

The advertisements that can touch people’s hearts were and will be created by the experienced souls. Learn English for advertising, you will become a great advertiser. One who can combine the stories and real life.

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